Coca Cola Jerseys TV advert
Agency: Rothco Client: Coca Cola Ireland This ad was created for a summertime Coca Cola / Elverys jersey giveaway promotion in the Republic and Northern Ireland. Rothco asked us to come up with a promo that would stick closely to the Coke brand guidelines but try capture the atmosphere of the sporting events - rugby, football, GAA - that you could win a team jersey from. I created the initial concept and liased with Rothco and Coca Cola to develop the animatic for the final promo. I worked with Rothco on sourcing well known commentary and soundbites to give the ad an Irish (and Northern Irish) feel. I animated and composited the promo in After Effects, 3D morphing balls, created by Eoghan Kidney helped to move the animation through all the featured sports. Eoin Whelehan provided rotoscoping of football players and team jersey graphic assets. Direction, Compositing and Animation - Paul Madden 3D elements - Eoghan Kidney Additional animation and graphics - Eoin Whelehan |
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